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Cable Technology Grows with Acquisition in Thailand

Monday, August 06, 2018

The new team has been warmly welcomed into the family.
JJ-Lapp Cable completed its acquisition of Zi-Argus Ltd’s Phoenix Contact distribution activities in Thailand. Zi-Argus has been the authorised distributor of Phoenix Contact products in Thailand since 2008.
“This acquisition is our first step to expanding our existing product range in connectivity solutions,” said Mike Winzerling, Regional Managing Director of JJ-Lapp Cable. He shared his confidence that a broader portfolio will allow the business to become more relevant to our customers, while facilitating greater cross-selling and solution-selling opportunities.
The move is in-line with JJ-Lapp Cable’s ‘Create 2020’ strategic roadmap. At the core of this journey is a keen customer focus and a mindset shift from selling products and services to providing solutions.
With the acquisition, customers can now source their connectors and cables from a single, trusted supplier. It took almost two years to finalise the deal, shared Thomas Hubschmann, General Manager of JJ-Lapp Cable Thailand.
“This acquisition process began in April 2016, and involved multiple rounds of business background analysis to ensure it is in line with JJ-Lapp Cable’s overall growth strategy. Phoenix Contact is a leading manufacturer in connectivity and automation products and we are convinced that, with this technology partnership, we will be able to create sustainable business success for all stakeholders.”
The acquisition brings more than 400 new customers and five new team members to JJ-Lapp Cable. The new team has been warmly welcomed into the family, with sales personnel completing training in LAPP’s Sales Effective Programme for sales activity monitoring and evaluation, as well as promotion, marketing and communications in three months.
By the third quarter of this year, JJ-Lapp Cable will actively begin cross-selling its expanded product range to all customers. The team remains committed to focusing on customer needs and providing superior solutions and service so as to nurture long-term partnerships with its customers.
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